Cerveza Arequipeña, a traditional beer from Arequipa - Peru paid a special tribute to those who left during the pandemic, on the "Day of the Dead".
Reinterpreting "El Regreso" The most popular song in the city.
A song that expresses the greatest wish that arequipeños have, the desire to be buried in their land, so that a flower grows on their tomb to reconnect with their volcano and live eternally.
In honor of the 6,638 arequipeños who left us, we planted a flower for each one of them to fulfill their desire to reborn again at the foot of their volcano.
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Bronze - Use of Music in Experience/Activation - Clio Music 2022