Our city can be somewhat aggressive. This is something that we not only see in our chaotic traffic, but also in the graffiti that covers its walls. Something that is considered an urban art to express in creative ways, is also used to convey the bitter feeling of some people.
That is why Mike’s, a drink made with lemonade + vodka and a touch of sweetness, invites us to see life from a more positive angle. Or as they say in their last campaign, they invite us to Change the bitter for the sweet.